Tinexta Innovation Hub
Senior Product Designer April 2025 – Present
- As a senior product designer within a digital product design consultancy I owned more than 10 end-to-end national and international product initiatives across B2B & B2C contexts in IoT, banking, utilities, AI-powered SaaS platforms and HMI.
- Facilitated large-scale discovery workshops and interviews (25+ stakeholders), synthesizing research insights to clarify problem framing and accelerate early product decisions, translating outcomes into well-defined user stories and a structured, actionable product backlog.
- Guided cross-functional teams of designers, engineers and product partners through strategy, research and UX/UI design across multi-platform ecosystems.
- Structured and evolved scalable design systems adopted across multiple products, strengthening consistency, WCAG 2.2 accessibility compliance, and design-to-development handoff.
Enhancers
Senior Product Designer January 2021 – March 2025
- Led UX/UI design for two large-scale IoT mobile applications developed for major enterprise clients, enabling users to manage and monitor smart home devices within Agile sprint cycles.
- Managed Agile ceremonies including sprint planning, backlog refinement, sprint reviews, and retrospectives, contributing to continuous product improvement and delivery alignment.
- Supported product definition by refining features, translating requirements into structured UX solutions, and contributing to user story creation and backlog organization.
- Produced wireframes, UI specifications, and interactive prototypes to communicate design decisions and support iterative development cycles.
- Collaborated closely with developers, QA teams, and stakeholders to translate designs into implementation, and ensure solutions met both technical constraints and business goals.
Freelance UX/UI designer
September 2019 – November 2020
- Increased conversion rate by 23% on an e-commerce redesign by improving branding, usability, and content strategy.
- Conducted research and designed user flows from wireframe to final UI, including onboarding, asset transfer, and asset registration flows for a banking mobile app.
- Developed scalable UI components and the design system ensuring consistent interactions across features in a multi-brand SaaS banking platform designed to support white-label implementations.
- Delivered responsive design solutions ensuring consistent experiences across mobile, tablet, and desktop environments ensuring visual consistency through adaptive layouts and scalable components.